"You see, the rule of thumb is to-" "Wait, the rule of THUMB?!"
LBG is in hotlanta all this week for a conference and that pretty much leaves the house empty. I always get a little skittish in an empty house. You hear noises that you normally don't, and inmates perform a sucessful prison break in your area and remain at large the entire time you are alone in the house. Happens every time.
I have to keep myself distracted, so I ran straight over to Big Buy and re-purchased a copy of Boondock Saints. The film is so good, I know I'll never see the old copy of the film we loaned out.
This film was released in 2000. Remember it? No one did. Not a very long theater run. When it was released on DVD in 2002, big buy employees bought the unheard of title for themselves, hey it was ten bucks a copy, just as an experiment. You know...catchy cover art, Willem Defoe on the cover, give it a try. The employees raved about the film, told all the other store employees, who in turn watched and raved, telling all their friends. This happened in every store in the company. Buy summer of 2002, this DVD title became the fifth best selling title of the year, and that was the year Spiderman came out.
All this with absolutely zero advertising and media hype. Zilch. It was done completely by word of mouth. Awesome.
Now for a nice quiet evening watching the McManus twins wreak havoc on the Boston mob....
I have to keep myself distracted, so I ran straight over to Big Buy and re-purchased a copy of Boondock Saints. The film is so good, I know I'll never see the old copy of the film we loaned out.
This film was released in 2000. Remember it? No one did. Not a very long theater run. When it was released on DVD in 2002, big buy employees bought the unheard of title for themselves, hey it was ten bucks a copy, just as an experiment. You know...catchy cover art, Willem Defoe on the cover, give it a try. The employees raved about the film, told all the other store employees, who in turn watched and raved, telling all their friends. This happened in every store in the company. Buy summer of 2002, this DVD title became the fifth best selling title of the year, and that was the year Spiderman came out.
All this with absolutely zero advertising and media hype. Zilch. It was done completely by word of mouth. Awesome.
Now for a nice quiet evening watching the McManus twins wreak havoc on the Boston mob....
2 Comments:
Nice to see you kids giving a crap about my journal. I try. I really try. I've read tons of books and went to classes and even stayed awake during them. I'm thinking that if I play my cards right, I'll have William F. Buckley's editor at large job at National Review by the end of the year. That or I'll be sitting at home watching Fear Factor and eating a Chipotle burrito. One of the two. My entire kingdom for a Carne Asada Burrito from Alberto's. That or In n Out.....man...I'm hungry now....
Hey. The last time I occupied an empty home was 2002, right in the middle of the Texas Seven Break out. Yes, I did stay strapped, yes, I did leave all the doors open, yes, I did put an 'Inmate Escapee Sanctuary Point sign' in the front yard, but it was still a skittish time...
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